Canadian Pharmacy
- 22%
Increased Conversion Rate!
About Canadian Pharmacy
Our client is well-known for providing a platform for customers with a wide range of medications at life-saving prices. This client is also licensed and certified to deliver medications globally, especially in the United States. Their medications are not only top-selling but also genuine, making them a trusted choice for many people around the globe. They also maintain higher safety protocols while delivering your medication right to your door.
The Challenges They Were Facing!
Before contacting us for PPC services, our client faced significant challenges as their website struggled with low visibility and searchability, hindering its ability to reach a wider audience. Conversion rates were below the desired threshold of 5%, indicating a disconnect between user intent and website offerings. The average CPC exceeded the target of $4.50, leading to inefficient spending and reduced ROI.Â
Additionally, brand awareness and recognition in the digital space were lacking, impacting the pharmacy’s ability to compete effectively. The CTR rate fell short of the optimal 7%, indicating a need for improved ad relevance and targeting. Overall, the website failed to attract sufficient traffic and lacked user engagement, highlighting the need for a comprehensive PPC strategy to address these challenges and drive growth for the Canadian Pharmacy.
Services Used:
Numbers Don’t Lie!
Business impact
Our commitment to exceeding client objectives is evident in the outstanding results achieved for the Canadian Pharmacy. The strategic implementation of highly ranked keywords with lower difficulties and ad groups resulted in a remarkable 169.25 times increase in clicks, showcasing a significant improvement in user engagement. Our last four campaigns reached CTRs of 12.4%, 11.46%, 8.55%, and 12.12%, respectively, which underscores our PPC specialist’s commitment and sheer excellence in driving our client’s business growth and success.
Average CTR
Limited Average CPC
Average CPM
How We Helped This Client?
After partnering with our digital marketing company, the client saw a remarkable turnaround. Initially, our PPC expert identified & evaluated the most relevant keywords & phrases that potential customers used when searching for medications. They then grouped keywords into various ad groups based on their relevance. This targeted approach ensured that the ads aligned closely with the chosen keywords, increasing the likelihood of reaching the audience and achieving the advertising objectives of the campaigns.
Our team optimised the bidding strategy to align with the goals of the campaigns. Combined with the quality of the ads & landing pages, this pushed the ads’ position in the search results and led to a higher CTR rate. Additionally, our PPC experts regularly reviewed and optimised the utilisation to ensure we didn’t end up with under or over-ad spending, maintaining control over advertising expenses and staying within the client’s budget constraints.
Our specialists helped the pharmacy track metrics like click-through rate, conversion rate, & return on investment (ROI). These metrics provided insights into how well the ads performed and how effectively they generated desired actions from users.
- Keyword Research & Analysis
- Creating Ad Campaigns & Groups
- Bidding Strategy & Budget Optimisation
- Location Targeting
- Monitoring and Optimisation
169
Increased Number of Clicks
22%
Increased Conversion Rate
12.12%
Latest CTR
100% Campaign Transparency
We’re your trusted digital marketing agency that believes in being open and talking clearly about everything we do. We make sure you always know what’s happening with your campaign and give you the information and control you need during the whole process.
Team of Experts
In our digital marketing agency, our certified professionals bring expertise in SEO, PPC, content writing, graphic design, and social media. Our deep understanding of these areas ensures a comprehensive approach to enhancing your online presence. We prioritise effective strategies and cohesive collaboration across our specialised teams to deliver more conversions for your business.
Partner That Understands YouÂ
We make decisions with your goals and concerns in mind. Whether it’s website design, SEO, PPC, or anything else, we aim to understand your worries and aspirations to deliver the business results you’re looking for.
Why We Are Your Preferred Choice?
Tired of digital marketing agencies that seem to forget you exist? Want updates and helpful insights but get nothing in return? We understand. Our marketing agency offers the following benefits:
- Save Your Time, Money, and Resources
- Build Brand Reputation Online
- Acquire Significant ROI
- Maximise Customer Touchpoints
- Track Campaign Results
- Promote Consumer Engagement
- Adjust Strategies Based on Analytics
- Drive Long-Term Growth
- Leverage Precise Audience Targeting
- Improve Conversion Rates
