Learn How to Create a Perfect Graphic Design Portfolio

In today’s digital world it is vital to have an impactful presence of your work online. Whether one is entering their field or has years of experience it is necessary to have success in your work and hold an account of previous work that works as a ladder to attract new clients.

All this will be attained when one has created a Graphic design portfolio for their works. These portfolios provide insights about your work and work type.  It is crucial to have these online portfolios but they are not that easy to grasp. It is essential to know how to build these and whether they are efficient enough to enhance your work as a graphic designer.

Why is a graphic design portfolio required?

For any designer to prove their work it is essential to have a record of this work done so, these graphic designs provide a reflection of the designer’s past works, strengths, areas of interest, and which industry they are specialized in.

Today, most portfolios are graphic designer websites. This means they’re more than just a way to connect with customers. They also assist graphic designers in creating communities and sharing their work with potential clients all over the world.

Tips for beginners to create their graphic design portfolios:

Tips for beginners to create their graphic design portfolios


To put a long-lasting impact on the client and expand the client base it is important to show them your best works in the most innovative and creative ways. The digital world in today’s times is full of talented graphic designers who are bringing different designs and illustrations for different brands which are creating competition among them. In such situations all one can do is be different in their work and deliver your ideas and works in the most unique ways.

Graphic design portfolios are great keys to having a mass client base and developing new relations for your business. To have all this at their side is important to know how to create portfolios that help them to achieve their set goals and agendas. The following pointers need to be attained while creating a graphic design portfolio:

Remember To Highlight Your Best Works:

It is rightly said quality over quantity so focus on highlighting your best works and not just the number of completed tasks. Your online portfolio must include the most impressive designs and illustrations. However, it is equally important that you showcase your resourcefulness to the clients. For this, it is always suggested to add a glimpse of your work.

If you have worked flexibly in different areas such as logo design, website design or product design add them as well to your portfolio. When creating your portfolio, remember to include some of the less exciting but equally important challenging projects. Before coming up with the final solution, give an example of how you solved a similar problem in another way.

Invest in the right platform to Display your work:

Investing in a good quality website with an individual domain URL will be good for the long term in maintaining the client’s reachability. It is vital to hold a personal online portfolio website where the client can properly check in your work and contact information.

Having a personal website will help in better organization of one’s portfolio and it also looks attractive to clients as they will receive all the information without moving to other pages. It is a less time-consuming and reliable source of information for the clients.

Provide Case Studies and Client Reviews: 

Case studies provide the best reflections on your working style and procedure. It’s always good to provide written content to the clients through which they can learn about your problem-solving design skills. Consider include the project’s history, the problem, the method, your deliverable, and any potential next steps in order to develop a good case study.

To make it more reliable and attractive it is always suggested to add on some former client reviews. This will help in building a good rapport with the client and show professionalism to them. It is always suggested to keep these two aspects together for better client communication.

Integrate your individuality:

Each portfolio is different and depicts the designer’s working style and personality. The portfolio should include proper background, layout, and other required information. The provided portfolios should always deliver information regarding your expertise. There are many graphic designers in the market for the same product formation. One should provide unique and different portfolios that make them different from the other graphic designers.

Critical Steps to create your Graphic Design Portfolio: 

Graphic design portfolios are a task in itself. Each step plays a vital role in deciding the final outcome of your work. So, it is important, especially for graphic design beginners to understand these steps to enhance their work. Following are the steps while creating your portfolios:

Discover your potential

Graphic design is a vast field and includes different industries. Those starting a career in this field need to understand different essentials to gain expertise in it. Understand your potential and motivations for being in this field. Know about the areas that interest you and gain proper knowledge of the same.

Learn about your targets and work accordingly. Understand the purpose of being in this field and create a track of your actions for the same.

Look out for different references

It is important to look out for references before starting building your own portfolio. Make sure to do proper research, review, and compare different portfolios. Through references, one will get a chance to learn about or gain insights into creativity, different color schemes, gradients,  shapes, shadow effects, font styles, and different layouts.

References are a vital part when forming your portfolio because they will build a rough layout for your portfolio. It is good to have them as they are experienced personalities in the graphic design portfolio field and one can learn a lot by observing their works.

Visit graphic design websites for ideas

The portfolio is the key for any graphic designer to put forth their work. There are multiple online platforms that provide a great opportunity for all beginners to have new and creative layout ideas to build their portfolios using templates. These templates are available for free cost some are paid templates as well.

These templates are of different types and serve different purposes such as social media templates, flyer templates, advertisement banners, product banners, logo templates, and brochures. These templates can be avail on different design websites. Few  designing websites are mentioned below:

  1. Canva 
  2. Envato Element
  3. Vecteezy
  4. Freepik 
  5. Stock Layout
  6. PhD Graphics
  7. Png Tree
  8. Free PSD Files 
  9. Best Business Card 
  10. Pixeden 
  11. Vector Stock 
  12. Shutter Stock

Create High-quality images and Mockups:

Although it should go without saying, image quality is critical for your graphic design portfolio. Make a series of mockups to showcase your work in various contexts and applications. To save time, you can either create your own or download premade mockup templates from sites like Mockupworld.

Approach your clients:

Once the portfolio is ready the main task comes in hand. Approach your client through different social media platforms. There are multiple platforms that provide you the best mean to communicate with your clients. Find the best social media platform and try to reach out to the majority of clients.

Following social media platforms can be considered highly used:

  1. Fiverr
  2. Upwork
  3. Freelancer.com
  4. Facebook
  5. Instagram

Focus on the client’s requirements: 

Before start preparing your design portfolios it is important to have a clear idea about your client’s needs and expectations. Let your client speak and put forth their requirements before just starting putting your ideas in it.

Be patient and add on your ideas when they are done explaining. Proper listening will help one to understand and analyze their ideas better and effectively. It is always suggested to make notes of all the minute requirements stated by the client. A graphic designer works with different industries and this makes it more complex because each industry demands different outcomes and results.


You might be tingling to try your hand at creating your own graphic design portfolio now that you have stronger insight into how to build one from scratch. Whether you are a professional designer and illustrator, a design student, or a creative person who makes designs on the side, having an online portfolio will help you advance your career.

You can make something unique out of your graphic design portfolio with help of website building software or professional web development. It’s another chance to show off your creative abilities.

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