Fun-Facts about Content Marketing Stats 2022

There are different kinds of content marketing, such as social media and blogs, but new trends and strategies appear every year, changing the manner in which businesses connect with their customers.

It’s important to evaluate the environment and occasionally keep on hold to consider the bigger picture in order to keep one step ahead of the competition. Explore some of the most significant content marketing stats below to set benchmarks, discover market trends, and improve your own strategy.

Latest content marketing Stats 2022

  • 1. 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. ( Hubspot )
  • 2. 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget.   ( Hubspot )
  • 3. Over 60% of marketers measure the success of their content marketing strategy through sales.  ( Hubspot )
  • 4. The top three goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.  ( Hubspot )
  • 5. The top challenges marketers face with content marketing are creating content that generates leads, finding ideas for new content, and creating content that receives high levels of online engagement.  ( Hubspot )
  • 6. Video is the number one format marketers used in their content strategy in 2021.  ( Hubspot )
  • 7. The top four formats marketers leverage in their content strategy are videos, blogs, images, and infographics.  ( Hubspot )
  • 8. Blog titles containing 6-13 words generate the most traffic. ( Backlinko )
  • 9. Over 4.4 million blog posts are published daily. ( Backlinko )
  • 10. 77% of people on the internet read blogs. ( Backlinko )
  • 11. Bloggers who spend at least 6 hours creating each post report “strong” content marketing results 31% of the time, compared to 23.5% in the 2-4 hour range. ( Backlinko )
  • 12. 75% of B2B marketers are likely to use blogging as part of their social media content, as compared to 61% of B2C marketers. ( Backlinko )
  • 13. CMI reports that 85% of B2B companies send out an email marketing newsletter as part of their content marketing plan. ( Backlinko )
  • 14. 2% of articles created by B2B brands result in 75% of social shares of all B2B content.

( Backlinko )

  • 15. The top technologies B2B organizations use to supplement content marketing are analytics tools, social media publishing, and email marketing software. ( Backlinko )
  • 16. 55% of B2C marketers outsource at least part of their content creation. ( Backlinko )
  • 17. 73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were very successful. ( Semrush )
  • 18. 55% of successful content marketing strategies focused on improving the quality of content.  ( Semrush )
  • 19. 45% want to increase brand awareness.  ( Semrush )
  • 20. 84% of organizations have a content marketing strategy. ( Startupbonsai )
  • 21. 79% of companies use content marketing to generate quality leads.  ( Startupbonsai )
  • 22. 71% of survey respondents said that they check a blog as they went through their buying journey.  ( Startupbonsai )
  • 23. 47% of bloggers typically include two or three images in their posts. Only 3% report including ten or more. ( Startupbonsai )
  • 24. 32% of readers agree that accurate content is amongst the most crucial factors in quality content. ( Semrush )
  • 25. 88% of marketers do not use voice search as part of their content marketing strategy.

( Hubspot )


This concludes our collection of the most recent Content Marketing Stats 2022. The use of images, customization, and interactivity in material, particularly by content marketers, is changing how potential clients and customers receive and use the content. This is understood by a competent content marketer, who also understands the need of keeping up with trends.

From a career perspective, content marketers are in more demand than ever. Many businesses are hiring for niche roles within content marketing.  The stats mentioned above will guide you so that you can generate more traffic and sales. For more information on content marketing, contact Rankingeek marketing agency.

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