Do’s & Don’ts of Off-page SEO for Australian Businesses

Search Engine Optimization (SEO) refers to the sum of all the additions and eliminations done to your Australian business website in order to make it more visible on search engines across the globe. It is a technique that has been used by millions of websites to maintain their website’s relevance among their targeted audience. And when these alterations and tactics are applied outside of your business website, the procedure is said to be Off-Page SEO.

The motive behind Off-Page SEO is to make sure that website is seen as a trustworthy platform that is run by some authoritative figure. SEO is all about enhancing your visibility and making your Australian website appear among the leading brands in the digital market. Therefore, Off-Page SEO techniques include link building, social media marketing, guest posting, reviews and more.

All the mentioned tactics are simply ways through which audiences form an opinion about your brand. If done correctly, your content will become a trending hot topic on all social media platforms. In this world obsessed with becoming a social influencer, all you need is a great idea and it will be advertised by your followers on its own. Therefore, it is important to make a healthy and strong image to lure in more potential customers.

Off-Page SEO is very important for your website’s success. With the help of numerous tools and techniques and minimum efforts, your website achieves Higher Search Engine Rankings. It will lead to more potential customers and then to increased sales. It will also help you get More Domain Referrals.

These Referrals determine the trustworthiness of your website and are very helpful in the long run. Off-Page SEO will provide your website a much more Exposure in the digital world through your running rankings and sales.

In this blog, we will talk about Off-Page SEO and how it affects your business strategy. We will discuss its various techniques, types, tools and learn about this phenomenon in detail with some examples. You will get to know some noteworthy DO’s and Don’ts of Off-page SEO Techniques. Further ahead, you’ll get to know how we at Rankingeek will help you in taking advantage of this technique to make your Australian business bloom in the digital world.

Off-Page SEO Tools & Techniques 

Off-Page SEO Tools

According to BrightEdge, 68% of online experiences originate from a search engine. This portrays the importance of having a strong and influencing online presence. Off-Page SEO proves to be a difficult task if you do not know how to take advantage of all the knowledge provided online. Due to its rising demands, many tools are available at your disposal at no cost.

All you need to know is how and when to use them. These tools will help you speed up this long and continuous process while making sure that you do not waste your valuable time, efforts and resources in unnecessary researching. The time of learning trial and error is long gone. Take advantage of someone else’s errors and make sure that you don’t affect your Australian business by repeating them.

Some of these tools include Ahrefs, SEMRush, BuzzStream, SEOquake, Contentbird, Google Analytics, Disavow tool, and more. These tools are easily available for free and if you see promising results, switch to their premium packages.

Off-Page SEO Techniques 

Your Off-Page SEO techniques depend on your capability of providing relevant and trustworthy backlinks. If you wish to increase your website’s ranking, you must choose an Australian website that offers true and valuable information that will have a positive impact on your website’s visitors. While choosing a website for Backlinking you need to keep three things in mind.

Website’s Relevance (it should be directly connected to your niche), its Authority (its owners should be qualified enough to run its course) and its Reputation (it refers to the amount of traffic it generates, its reviews, etc).

There are various techniques available that are essential to run a successful Off-Page SEO strategy. Some of the include the following:

  • Link Building: It refers to the process of getting other leading and trustworthy websites to link their relevant pages with your website.
  • Forums: They are ways through which your viewers share their opinions and reviews about your brand. They are message boards made to learn about your brand reputation in the digital market.
  • Content Marketing: It refers to a strategy through which you attract, engage and gain new clients. It is done by creating and sharing new and unique content in the form of articles, videos, reels, podcasts etc. It is simply advertising but in a much more creative and advanced way.
  • Blog Posting: As per HubSpot, 55% of businesses use blog posting as their leading inbound marketing priority. Blog Posting is simply a published article, news piece or subject guide that covers a special topic, question or survey. This is a very effective way to gain a new audience as it has a perfect balance of having precise and lengthy discussion. It generates ranges between 600 to 2000 words.
  • Guest Posting: It is blog writing but it is done by an outsider. When your website invites a third party to write about your brand, it is said to Guest Posting. It is done to gain more exposure, build new relations and backlinks.
  • Infographic: An image that contains relevant information in the form of numbers, charts, graphs, diagrams and informative icons is said to be an infographic. It is created to provide lengthy information in a precise manner. They help you gain brand awareness and enhance your rankings.
  • Influencer Outreach: It is all about building relations with leading social media influencers. It is done through emails or personal messages on social media platforms to gain their attention and make them aware about your brand. It is very popular these days and if done through the right influencers make your website very popular.

There are many more ways through which one can boost their Off-Page SEO strategy like backlink building, social media, blog commenting, brand mentions, document sharing, etc.

Do’s and Don’ts Of Off-page SEO Techniques

Despite having multiple Off-page SEO Techniques available at your disposal, it is highly important to learn about their pros and cons to avoid creating a disastrous strategy. Therefore, we will talk about some noteworthy Do’s and Don’ts of Off-page SEO Techniques to familiarize you with this concept.

Do’s of Off-Page SEO

  1. High Quality Backlinks: Build high-quality backlinks from reputable and relevant websites. They help in the improvement of your Australian business website as they work as votes of confidence in the favor of your brand. With enough backlinks present in your web pages, your website will appear more trustworthy and authoritative.
  2. Social Media Optimization: Optimize your social media presence by sharing engaging content and building a strong following. Through this you attract more and more audience and create a platform filled with your targeted customer base. Make your social media handle a safe place where your customers comment and share their opinions.
  3. Online Communities & Forums: Participate in online communities and forums related to your niche to establish your expertise and authority. These are places where your users and viewers congregate, receive peer-to-peer support, ask their queries and discuss their problems. Through this you get valuable insight about their experience with your business website.
  4. Create Shareable Content: Focus on creating shareable content that naturally attracts links and shares. This form of content will not only get you talking to your audience but will also make you quite popular among your audience. Your shares are the proof of your popularity and shows how willing your community is to advertise your products and services.
  5. Respond to your Customers: Monitor your online reputation and respond to customer feedback in a timely and professional manner. This will help you in acknowledging your customers and will give them assurance about your services. Your customers are an important part of your Australian business website and their happiness depends on your willingness to respond to their comments, queries and feedback.

Don’ts of Off-Page SEO

  1. Link Schemes: Don’t engage in link schemes or purchase links from low quality websites. Link Schemes are another word for link spams. They are simply a way to manipulate your website ranking with the help of unnatural links.

They are quite harmful and tarnish your brand’s image in the digital market. These schemes include purchase and sale of links, excessive link exchanges, automated link placement, over optimized links and more.

  1. Over optimized anchor texts: Avoid over-optimized anchor texts in your backlinks, as this looks spammy to search engines. Over-optimization can be done by over-relying or over repetition of keyword-rich phrases.

To avoid this point, make sure to use diluted keyword anchor texts, relevant keywords, synonyms, and avoid future over optimizing. Do not overlap any concept and you’re good to go.

  1. Depending on one platform: Don’t rely solely on one tactic or platform for link building, as this puts your website at risk of penalties. It is advisable that businesses should focus on at least 1-2 platforms at a time. Having multiple options will provide you a way to compare your choice.

Putting all your eggs in one basket is a huge risk as even a single mistake might cost you your website. Use different platforms and increase your website’s diversity and avoid being penalized.

  1. Black Hat SEO techniques: Avoid black hat SEO techniques such as cloaking, keyword stuffing, and hidden texts. These techniques are performed against the guidelines of search engines and can provide you with temporary rankings.

These unethical procedures will get your penalized and get your completely wiped off from search engines. Despite having temporary benefits, they are harmful in the long run and will result in loss of your ranking, traffic and online visibility.

  1. Avoiding Local SEO: Don’t avoid the importance of local SEO, as it has a significant impact on your visibility in local search results. Local SEO is a powerful technique and has numerous benefits including increased rankings, better traffic, local advertisement, more sales and conversions, enhanced trust level and more.

Not having this results in many things like use of irrelevant keywords, inconsistent NAPW data, zero customer reviews, no backlinks, duplicate listings etc.


To put the whole blog in brief, Off-Page SEO is an essential element of any and every digital marketing strategy. It has numerous benefits like increased traffic, increased rankings, enhanced trustworthiness, and content exposure. Off-Page SEO can be achieved through various ways including articles, blogs, book marking, e-book creation, classified ads, link building and more.

To master Off-Page SEO techniques you need to follow some crucial steps. They include building high quality links, optimizing your social media handles, allowing blog commenting, continuous guest posting, providing forums and chat boxes, building healthy relations with leading influencers, and document sharing. Off-Page SEO is the key that will provide your Australian website with easy and accessible positive media coverage. If performed in a budget friendly manner, you will achieve great results with minimum efforts.

We also discussed various tools available on the internet that help in Off-Page SEO including Ahrefs, SEMRush, BuzzStream, and SEOquake. These tools are easy to use and come free of cost. They offer multiple features where you perform a number of tasks including keyword research, custom reports, bulk backlinking, comparisons, historic index and more.

These days, it is very important to know in-depth about Search Engine Optimization. Therefore, it is important to understand that hiring professional help will be a huge help if you wish to enhance your Australian business in the digital world. Despite having a number of tools available, you still need to have a certain amount of knowledge to take advantage of them in the right manner.

We, at Rankingeek will offer you full support in all your business decisions. We will help in making sure that your content gets as much media coverage as possible. With our experts, you put your mind at ease and focus on other goal oriented plans for your coming future. Hiring Professionals for SEO strategies have huge benefits as they bring proven and tested experience, expertise and education.

We will provide you with our best team who are well trained with real world experience. Being book smart doesn’t take you far. Our professionals are street smart and know the ins and outs of digital marketing.

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