A Complete Guide for Understanding International SEO

The objective of international SEO is to make it simple for search engines to recognize the nations and languages you wish to target with your website. According to Neilpatel Google accounts for the majority of search traffic in many countries outside the U.S. 92.5% of search traffic in Brazil originates from Google. In India, it’s 94.1%.

A successful International SEO plan will expand your business’s market reach and boost profits. To target content to visitors worldwide, international SEO techniques include language targeting, hreflang tags, specified URL structures, and other localization signals.

Difference between Local SEO and International SEO 

Smaller businesses that want their primary consumer base to be in a certain location and want to target that area are best suited for local SEO. This does imply that in order to help search engines target this area, the keywords used in the site content must be quite targeted.

This can include things like the local language, the phone number, and the terms that refer to the business and the services it provides. While this is advantageous for small businesses, it does limit the exposure of that specific website, which is an obvious drawback that is hard to avoid.

For organizations and enterprises who wish to sell their products and services internationally, there is international SEO. A few examples include huge businesses that send goods internationally and bigger, more established e-commerce and marketing websites.

Again, targeted keywords are crucial, but the content must also be appealing to a wide range of cultures and ethnicities. In the same way, if a business wishes to have its material translated, it must be as accurate and trustworthy as possible; otherwise, the potentially subpar content may be harmful.

Importance of International SEO 

Your product or service will be more visible in foreign markets if you use international SEO to promote your website and its contents. In other words, you can strengthen your consumer base and eventually increase conversions.

International SEO may seem like a totally foreign concept, but in reality, you may be more familiar with it than you know. You can determine which portions of your content are successful and which are unsuccessful by using an efficient international SEO strategy. It outlines the way in which an organization must distribute its resources, carry out its operations, and set achievable goals that are consistent with its overall mission.

It is much simpler to build a roadmap for coordinating the organization’s functional activities and proper budget allocation is essential to achieve the stated objectives by integrating the international SEO strategy with the overall strategic plan.

Best Practices for International SEO 

  • URL Structure

Your content’s origin has a significant role in your international SEO ranking. Your website’s domain structure affects how easily (or difficulty) visitors and search engines can find your content. Country-coded top-level domains (ccTLDs), subdomains, and subdirectories are the three primary website structure options when designing websites for international markets.


The country code Top Level Domains (ccTLDs) are two-letter domains that have been given to particular nations. As an illustration,.us stands for the United States,.ca for Canada, and.uk for the United Kingdom.


If you don’t want to create a second-level domain, this is your best choice. Similar to ccTLDs, Google treats subdomains as independent entities. Additionally, manually geolocating subdomains is required.


Here, the content is geolocalized in a particular root domain subfolder, making it easier to establish its authority without having to start from scratch. Its geographic destination, or targeting, can be set through Google Search Console.

  • Keyword Research

Using the appropriate keywords is one of the finest strategies to optimize your content for search engines. To find a good amount of keywords to add to your content, research a number of competitors. If you’re doing international SEO, you shouldn’t just translate your keywords; in most situations, you should be transcreating them.

Examine each one of your keywords separately. Some keywords will be difficult to develop, while others won’t need any adjustments. You must research the exact search terms used locally for each phrase in order to modify your keywords to correlate to these terms. You must determine how many people are searching for your transcreated or studied keywords before incorporating the best ones in your global SEO approach.

  • Customize your Content

According to Contentsquare, globally users spend an average of 54 seconds on pages they visit. You must produce content that matches the purpose behind their search queries if you want them to stay on your page.

When developing your design and content, keep in mind the various cultural perspectives. Adapting each piece of content to the audience you’re aiming for is essential if international SEO is a top concern for you. This includes everything, including the themes you choose to focus on, the analytics you put, and your keyword research.

  • Understand what your competitors are doing

The people who appear on the first search result page for the terms you’re aiming for are your top SEO rivals. Look into your potential rivals and evaluate how well they are performing in terms of paid advertising, content marketing, and SEO. If your rivals aren’t already optimizing their content for specific markets or languages, international SEO will help you discover fresh prospects.

  • Acquire high-quality backlinks to establish dominance

In SEO, backlinks have always been among the most significant ranking factors. Backlinks have a direct impact on where your website ranks in the search results and, as an outcome, how easily potential buyers may find it.

  • Tools for International SEO 

For boosting the impact of International SEO you can provide relevant statistics on traffic, click-throughs,  spent time on your site and correct tools can also help you. If you are planning to soon expand your SEO approach internationally, have a look at these factors.

Google Analytics

Since Google Analytics is such a useful set of tools, it’s probable that you already use it in some form. For monitoring, analyzing, and judging how well your site is performing globally, it is a definite must.


You may study the link profile of any site, find valuable local and national keywords, and keep track of your site’s daily SERP positions with Semrush.


For both domestic and international SEO, HubSpot is a fantastic tool to have on hand.  It also provides you with the live tips to improve your on-page SEO.


Moz makes it simple to carry out routine, detailed audits. It is also quite useful for backlink analysis, keyword research, and other tasks.


Ahrefs is a comprehensive SEO tool that enables you to optimize your website, examine the ranks of your rivals, and identify the ideal keywords for your business.


Having a global website is a terrific way to reach a wider audience, but doing international SEO properly also demands additional funding and resources. Keep your SEO efforts local for the time being if you are a small business looking to grow gradually. However, if you want to expand the scope of your services or your products are prepared for buyers from other countries, you should act internationally.

When dealing with keywords in your content, we discuss technical considerations and recommendations, but when you approach the situation patiently, there is nothing you can’t handle. In this article, we covered some essential research and technical best practices for creating a successful global SEO strategy. If you use our international SEO approach, you can be sure that your website is prepared for success.

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