6 Best Seo Tools for Australian Businesses

SEO (Search Engine Optimization) is the process of optimizing your website’s technical configuration, link popularity and content relevance to increase your website’s visibility in the search engines. This can be done through various means and with the help of many available free SEO tools. SEO Tools are ways through which you can easily get reports and alerts regarding the performance of your website in the digital market. With the help of the right tools, you can detect multiple opportunities and weaknesses of your website. If properly applied, they can help you achieve higher rankings in the SERPs.

Today, we will be talking about the importance of having the right SEO tools. With that, we will be talking in detail about six most significant SEO tools that can boost your website’s online visibility.

Benefits of Seo Tools for Australian Businesses

There are many benefits of using SEO tools. They are developed with the sole purpose of making digital marketing easier and much more advanced. Following are some of the benefits that will help you in making the right decision for your business.

  • Dissection of your Competitors SEO strategy: SEO Tools including SEMrush helps you in understanding and analyzing your leading competitors’s SEO strategies. This will help in tackling your future business environment by thoroughly studying it from a third person’s point of view.
  • Backlinking Profiles: Learn and comprehend the backlinks of the leading brand that affect your sales. This way you can see the websites through which they are generating their backlinks. With this you get the opportunity to impress the same websites for the betterment of your business.
  • Keyword Research: Keywords play a very important role in the well-being of a website. They have the potential of making and breaking your position. Therefore it is better to rely on experts when it comes to the placement of the right keywords in the right places. SEO tools are a great way to overcome this stage.
  • Save Time and Resources: Spend your valuable time on things that cannot be avoided. Using SEO tools will help in avoiding in-depth audits that not only takes through knowledge but also time. With these tools you can save your energy along with your resources and use them for something much more significant.

6 Best Seo Tools


Google Analytics is a well known web analytics service introduced by Google in 2005. It is a widely known web analytics service that monitors and reports your website traffic. After going through various updates, it is currently on its 4th iteration called GA4. You can use it for checking and analyzing your web traffic through noting your session duration, bounce rates and pages per session. With this you can improve your sales, and lead generation. It works by displaying high-level, dashboard-type data and provides more advanced features including custom visitor segmentation. According to BuiltWith, Google Analytics has 37,942,125 live websites as its customers worldwide. It works by acquiring user data from multiple visitors with the help of page tags. It generates customizable reports to keep track of your important figures like your number of users, your website’s bounce rate, average session duration and more.

To take advantage of this service, you need to Sign in into Google Analytics with your Google Account. After that go to the Admin button (found on the bottom left sidebar) and select either an existing account or create an account. Go to the drop down menu and click on the website and enter your website name and URL. Choose your time zone and industry. Go to Data Streams and then go for Add Stream and you will see your Measurement ID (on the top right corner). After setting Google Analytics on your website, you will go to the Tracking Code section where you can copy paste the code or check your website builder, web host or blog platform. Then, add users and set permissions.

Google Analytics has many features that will be beneficial for your website such as its traffic sources, custom made reports, adjustable social settings, and more. All these features will help you in understanding your customer behavior, learn about ways to improve, and setting key performance indicators for future projects.


Semrush is a popular all-in-one SEO Tool that is used by many businesses for enhanced online visibility. These tools provide numerous services including SEO, PPC, SMM, Keyword Research, and more. Huge brands including Amazon, Samsung, Apple, and Forbes have been trusting this site for the betterment of their website. As per their website, you can find over 20 billion keywords and 808 million domains crawled. You can boost your content strategy by researching new topics and optimizing your existing content.

With Semrush you can enjoy effective keyword research, analyze your website’s performance, learn about your competition, and generate unique content ideas. You can also create SEO-Friendly Templates and keep a continuous track on your past rankings. Semrush will help you in neutralizing the threat of your leading competitors and research about your organic traffic. You can also find better ways to advertise your brand and increase your brand recognition. Keep track of your existing content and make sure to maintain quality content over the periods. Within Semrush you will get multiple tools like Position Tracking, Domain Overview, Organic Research, Site Audit, Backlink Gap, and more.


Google Search Console is a web service that is offered by Google and helps businesses to monitor their website’s indexing status, crawling errors and more. This software offers many services including a sitemap, crawl rate, robots.txt, and more. Google Search Console is used for the optimization of business websites and help them gain higher place in search engines. It is a free SEO tool that monitors your website’s performance and makes sure that it is up-to-date according to the standards of Google. It will help you examine your current position and provide insight regarding your future plans and decisions. This software was introduced 15 years ago as “Webmaster Tools”.

This tool can be used for different reasons including checking your website traffic, keeping track of Technical Site Health, monitoring Index Coverage and many more. To use this software you need to follow some steps. First, Sign in your Google account (business account). Then click on Google Webmaster Tools and go to “Add a property”. Afterwards, go to the drop down menu and choose ‘Website’ and enter your URL. After clicking continue, now it’s time to verify your business website. Now comes the verification on GSC. It can be done through various methods like HTML file upload, Domain name provider, HTML tag, GA tracking code, and GTM code.

Let’s talk about Google Search Console features that will make your experience with it worthwhile. This software will provide you multiple insights on how your website will perform in search engines. You will see four search types in the Performance Report; Web, Image, Video and News. You can change it by clicking on the Search Type button. You will see a menu where all these types will be listed. Another feature that you will find useful is its ability to compare the two search types through a graph. Impressions are also an important part as it indicates if your website is showing on search results or not. All in all, GSC is a good choice when it comes to effective and efficient SEO tools.


Moz Pro is a well known SEO software that helps businesses achieve higher rankings on the search engines. This SEO tool provides fresh insights regarding the optimization of your website to increase your online visibility. It offers many benefits including measurement and evaluation of your onsite and off-site aspects. Through this, you can keep track of your SEO campaigns.

Moz can provide you many features like it gives you Intuitive Suggestions, Accurate Volume Estimates, Global Rank Tracking, Search Visibility Score, Spam Analysis, and many more. In Moz you have Link Explorer (helps you in navigating links for effective link building, Keyword Explorer, Competitive Research (for competitive analysis). MozBar is also available through which you can analyze page metrics. My Online Presence will help you in checking your location on local search engines and directories. MozCast is to track weather changes and Domain Analysis is also free for SEO metrics.

If you’re new or haven’t yet grasped this software fully, here’s some points to help to get on track. First you need to Assign a Seat then Adjust your email settings. After this you need to download MozBar and complete your profile. After activating your account, start up a new Moz Pro Campaign and connect your Google Analytics account. After this, you can begin keyword research through Keyword Explorer and create a list of relevant keywords. Now comes link research with Link Explorer. With Moz you can track your ranking and optimize your page. It also offers regular reports and monitoring of your progress.


Screaming Frog is a well known UK’s search marketing agency that provides great service through excellent communication, and teamwork. This agency offers a number of services, one of which is Search Engine Optimization. Screaming Frog will help you in a number of ways including SEO consultancy, Keyword & Market Research, Technical SEO Audit, Onsite SEO, Penalty Recovery, Link Building, Content Marketing, Digital PR, Outreach, and many more.

If you haven’t used this software before, let us take you through its starting guide. First, you need to install the SEO Spider. It is available for Ubuntu, Windows, and MacOS. If you wish to use it for free, it is available for 500 URLs at a time. But if you wish to go premium, you need to buy a license. Then you will be provided with a username and license key and need to be entered. Next is Memory & Storage Set-Up. It is only available for premium users. Next is Starting A Crawl followed by Configuring The Crawl. It will help you find errors and issues and you also export the data. It has many benefits including finding Broken Links, auditing redirects, analyzing page titles and meta descriptions, reviewing directives and canonicals and more.

All in all, Screaming Frog has 2,410 websites as its customers and 974 live websites who are currently using this software. If used to its extent, it is a great SEO tool and will help you improve the rankings of your website. It is used by leading brands and businesses including Amazon, Disney, Google, etc. It will help you find duplicate content on your website, help in generating XML Sitemaps, identify missing Title Tags and more.


Yoast SEO is a leading search engine optimization (SEO) plug-in used for WordPress. It was introduced in 2007. It was created by Joost de Valk, who is an entrepreneur and application software developer. Yoast SEO plugin is a very easy way to optimize your website’s content and will save your time, energy and resources. The main motive of this plugin is to maximize your ranking in the digital market through optimizing your existing content and using the right amount of keywords.

In order to start this process, you need to go through some simple steps. First, install the software to your WordPress site. It will be seen on all of your pages. As you work on it, Yoast SEO will help you by analyzing your content and providing useful suggestions. It will score your content through which you can alter the defects and change them accordingly.

Both the free and premium version offers numerous benefits which will help you improve your website. Some of its features include The Focus Keyphrase, Google Preview, Readability and Social Media. Focus keyphrase will do the keyword research and provide you with multiple options. Through this, you can choose which one is relevant for your topic. This will help you achieve higher rankings in the search engines. As of today, Yoast WordPress SEO Plugin has 21,389,694 customers and 12,540,122 websites are actively using it.

Yoast SEO will help you in creating SEO-friendly content, save your time and help you get more opportunities. With this software, you can easily get a solid internal linking structure and prevent your customers from dead links. With this you can focus on the quality of your content and leave the technical aspects of SEO on Yoast SEO. With 10+ years of experience, you can trust their quality and it has proven to be a great SEO tool.


To put the whole discussion in brief, if used correctly, SEO Tools can prove to be a huge asset to your business organization. They are easy to use and offer a huge variety of features that can make digital marketing so much more easier and effective. There are numerous free SEO tools available in the market and we covered six of them. Each one has its advantages and offers numerous services to ease your digital journey. SEO tools are necessary if you wish to expedite your SEO procedures with utmost perfection. They help you understand your business environment and provide you means to study your customers as well as competitors. SEO tools will help you in enhancing your brand recognition in the digital world. They have proven to be an effective and efficient way of handling your SEO problems without spending tons of money. We at Rankingeek will help you take advantage of their benefits and help you get the maximum profit out of them.

What do you think?

What to read next