- 20%
Increased Engagement Rate
We have helped our client, who runs an online toy store, achieve a 20% increase in engagement rate. Our efforts have made a substantial impact on their online presence.
About Toy Company
Our client operates an online store specialising in selling sex toys, committed to providing the safest, most satisfying products with secure transactions. They champion sexual pleasure as a fundamental right, supporting customers in their journeys of satisfaction, self-discovery, and sexual exploration. Continuously seeking the latest innovations in the market, they ensure all products meet stringent privacy standards, ensuring every customer’s needs are met with the utmost discretion.
The Challenges They Were Facing!
Operating in the vast and highly competitive US and European markets, the client struggled to improve their search engine rankings, which are crucial for attracting organic traffic. Despite having a high-quality product range and commitment to customer satisfaction, their visibility in search results was less than optimal, limiting their ability to reach potential customers. This lack of traction hindered user engagement, impacting both sales and brand recognition. The client was in urgent need of a strategic approach to SEO and wanted to increase its website traffic organically.
Services Used:
Numbers Don’t Lie!
Business impact
The implemented strategies resulted in a measurable increase in site traffic and user engagement, with an overall improvement in SEO performance metrics. The client experienced enhanced visibility in targeted markets, leading to increased sales and a stronger online presence. The increment percentage for overall sessions and pageviews is 26.2% & 24.3%, respectively.
Overall Sessions
Overall Pageviews
Total Users
How We Helped This Client?
Our marketing agency implemented a comprehensive SEO strategy tailored to the client’s specific needs. This included optimising on-page content, refining meta tags, and enhancing site architecture for better crawlability. A key part of our strategy was the aggressive pursuit of high-quality backlinks through guest posts, which focused primarily on product pages to draw more targeted traffic.
We achieved notable improvements in keyword rankings, with 5 keywords reaching the top 3 SERP positions. Additionally, We posted 68 guest posts, which significantly enhanced the domain authority and relevance of the site.
- Keyword Research and Analysis
- Competitor Analysis
- Technical SEO
- On-Page SEO
- Link Building
5
Keywords (Ranked in 1-3 Position)
21.9%
Increased Users
1.49%
Total Site CTR through Different Devices
