After partnering with our digital marketing company, the client saw a remarkable turnaround. Initially, our PPC expert identified & evaluated the most relevant keywords & phrases that potential customers used when searching for medications. They then grouped keywords into various ad groups based on their relevance. This targeted approach ensured that the ads aligned closely with the chosen keywords, increasing the likelihood of reaching the audience and achieving the advertising objectives of the campaigns.

Our team optimised the bidding strategy to align with the goals of the campaigns. Combined with the quality of the ads & landing pages, this pushed the ads’ position in the search results and led to a higher CTR rate. Additionally, our PPC experts regularly reviewed and optimised the utilisation to ensure we didn’t end up with under or over-ad spending, maintaining control over advertising expenses and staying within the client’s budget constraints.

Our specialists helped the pharmacy track metrics like click-through rate, conversion rate, & return on investment (ROI). These metrics provided insights into how well the ads performed and how effectively they generated desired actions from users.